Before Selvedge had a name, it was already operating at scale. Walmart's Best Price network needed a denim brand built for it - and we built Rock Island Jeans from nothing.

Brand, product, seasonal collections, and retail rollout, end to end. We aligned global denim aesthetics with the commercial reality of value retail - a harder constraint than premium, not an easier one - then ran it as an ongoing business across the network.

Presence in all 23 Best Price stores, 10,000 pieces a month, sustained for four years. This is the work the studio was built on - proof, long before there was a studio, that we could take a brand from nothing to national scale.